Studio FWB

’26 CORTIS TOUR: PUT YOUR PHONE DOWN
Year: 2026
Categories: Identity, Poster
Client: HYBE
Poster: 420×594mm, Logotype: Various sizes

As freedom was the central concept, we established a self-imposed set of rules and followed them rigorously to the end. The impression of freedom emerged as a result of working within those rules.
    We extended the CORTIS logotype guidelines provided by the client to the tour title, and arranged two- and three-line text compositions freely according to the system. Every possible arrangement was generated and designed to be selectively applied according to the width of each medium. As a result, the outputs appear distinct and free, while all operating within the same underlying rules.
    Including the main logotype, localized logotypes for eight cities, and a dedicated birthday-party logotype, the system was completed with a total of 281 combinations.

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